Need help understanding your customer? I can help.
Looking for a consumer research person to help develop your brand story? Let's talk.
I’m an innovative, self-motivated MBA graduate (Grenoble École de Management) with 10 years of business experience, specializing in brand management and community engagement. I am an intuitive, yet data-driven strategist, problem-solver, and communicator, always prioritizing clients’ needs and driving positive financial outcomes. Drawing from my in-depth knowledge of theoretical frameworks gained from my background in International Business and Political Science degrees, I am a passionate storyteller who combines practical, technical, and front-line people management experience. With strong project management skills, I excel in client/stakeholder interaction, particularly in relationship-centric, collaborative, and multicultural settings. My demonstrated history of working in the music and film presentation industry showcases my commitment to innovative solutions and readiness for new challenges.
I know how to team with creatives and brand managers to develop communications that will score a direct hit to your target audience.
EXPERIENCE
Live Digital Marketing case for Kering Group
Grenoble École de Management
02/2022 Paris, France
MBA, Luxury Brand Management
- Developed a method to enhance digital customer experience and customer retention
- Expanded “Customer Book” to enhance CRM and provide seamless customer experience throughout entire retail network
Marketing and Sales Consultant
Northshore Specialty Coffee
01/2018 – 08/2021, Jackson, MS, USA
Food and Beverage
- Freelance
- Developed branding and marketing strategy for coffee roaster start-up in preparation for business expansion
- Optimized branding to increase brand awareness by 40%
- Increased sales by 36%
- Expanded retail store locations by 40%
Digital Cinema Technician
Malco Theaters, LLC
05/2012 – 08/2021, Madison, MS, USA
Cinema Exhibition
- Installed and maintained digital projection and sound equipment, including network installation and basic proprietary system programming
- Primary technician directly managing projection and sound equipment for 39 screens in two cities
- Secondary technician supporting and managing (when needed) 68 additional screens in 8 cities across four states
- Liaised with filmmakers to best meet their needs for special event showings – i.e., film festivals, premiers, etc
- Provided Live Audio production for film festivals and special events
- Troubleshoot and diagnosed issues effecting playback, both in person and remotely over-the-phone with theater managers
- Remotely assisted other technicians in troubleshooting and diagnosing projection and sound issues
- Project management development while working with a team of 3 to 10 members on multiple operational and construction projects daily
Computer Sales
Best Buy
2008 – 2010, Flowood, MS, USA
Technology Retail
- Listened to and understood the needs of customers to best match them with the appropriate product solution
- Trained new employees on computer operating system,
prioritization/multitasking skills - Received 100% on customer satisfaction service surveys
EDUCATION
Master of Business Administration
Grenoble École de Management
2021-2023
- Specialized in Brand Management and development Studies focused in international and multicultural management
Master of Science in International Business
University of Birmingham
2017-2019
- Specialized in marketing and consumer behavior
- Awarded With Distinction
- Dissertation received Award of Distinction
Bachelor of Arts in Political Science
University of Southern Mississippi
2004 – 2007
- Primary studies in economics and international development
- Secondary studies in Spanish language and Latin American and Spanish cultural, political and economic systems
CERTIFICATIONS
Inside LVMH
LVMH Moët Hennessy Louis Vuitton; December 2021
Design Thinking: Customer Experience
LinkedIn; June 2022
Brand and Marketing Integration
LinkedIn; June 2022
Marketing Tools: SEO
LinkedIn; June 2022
International SEO
LinkedIn; July 2022
Become a Graphic Designer
LinkedIn; August 2022
MBA, MSC COURSES / TRAINING
- Marketing and Communication for Luxury Brands
- Digital Transformation
- Digital Marketing
- Micro and Macro Economics
- Advances and Trends in Luxury
- Intercultural Management
- International Marketing
- Strategic Management
- Accounting and Auditing
- Organizational Change
- Sustainability and Corporate Social Responsibility
- Corporate Finance
- Strategic Management
- Search Engine Optimization
- Organizational Behaviour
- Strategic Human Resource Management Negotiations
- Research Methodologies
- Operations Management
STRENGTHS & SKILLS
- Creative Problem Solving
- Teambuilding
- Relationship Building
- Office 365
- Negotiation and Communications
- Visual Merchandising
- Strategic Planning
- Marketing Strategy
- Collaborative Problem Solving
- Business Strategy
- Critical Thinking
- Intercultural Fluency
- Work Ethic
- Adobe Creative Cloud
- Interpersonal Communication
- Comfortable with Technology
- Search Engine Optimization
- Design Thinking
- Sales Financial Analysis
- Consumer Behavior
- Brand Development
- Brand Strategy
- Google Analytics
- Digital Marketing
- Design Thinking
- Communications
- Customer Engagement
- Community Engagement
PASSIONS
- Storytelling
- Music composition
- Gaming, Tabletop RPG
- Relationship building
- Cooking
- Football - "The Beautiful Game"
- Learning
LANGUAGES
English (Native)
Spanish (Proficient)
French (Advanced)