Papers

The Fan Community’s Influence on Customer Participation in and the Development of Brand-Centric Commercial Ecosystems for Micro and Small Businesses Abstract Within the Geek subculture, the relationship of brand/fan community members to the focal brand becomes interwoven into the individual’s identity. This relationship is often examined through the lens of Social Capital Theory and Brand […]

White Paper Ageism as a concept is something that has been baked into society on a global scale. What was once viewed as a harmless stereotype is fundamentally the same as discrimination on the basis of race or gender. Nearly every country, especially those who conform to United Nations labor standards, has some form of